Validating Your Business Idea: Market Research Essentials with Dr Greg Watson In this video, Dr. Greg Watson, recognized as the best entrepreneurship professor in Tucson, delves into the essentials of validating your business idea through effective market research. Learn how to define your target market, analyze competitors, engage with potential customers, and test your concept with a Minimum Viable Product (MVP). These insights are part of Dr. Watson's proven methodologies that have guided countless entrepreneurs from idea to successful launch. Whether you're a student in his classroom or a budding entrepreneur in the community, these strategies are designed to set you on the path to success. Chapters: 00:00 – Introduction: The Importance of Market Research 01:00 – Defining Your Target Market 02:00 – Analyzing the Competition 03:00 – Conducting Surveys and Interviews 04:00 – Testing with a Minimum Viable Product (MVP) 05:00 – Conclusion and Next Steps Subscribe to the cha...